A Neutrosophic Study of the Advancement of Entrepreneurial Projects and Technological Innovations as a Resource for Competitive Strengthening

Abstract

This article addresses a core problem in the entrepreneurial field: how technological innovations can boost the development of emerging projects and strengthen their competitiveness in a volatile business environment. The central question guiding this research seeks to clarify the role of cutting-edge technological tools in the growth of entrepreneurial initiatives, considering both their advantages and associated uncertainties. Although the literature has explored the relationship between technology and entrepreneurship, there is a glaring gap: traditional approaches often overlook the ambiguity inherent in human perceptions and the dilemmas that arise when adopting technological advances. To overcome this limitation, the study employs the neutrosophic Delphi method, a technique that integrates uncertainty and the divergent opinions of experts, providing a more in-depth and balanced analysis. Through iterative rounds of neutrosophic consultation and processing, key aspects such as accessibility, adaptability, and technological risks are assessed. The relevance of this topic is evident in its capacity to influence the survival and success of new ventures in saturated markets, where technology stands as a key differentiating factor. The results show that the neutrosophic approach reveals nuances hidden from conventional methods, highlighting that innovations not only enhance entrepreneurial advancement but also pose significant strategic challenges. The study's contributions are twofold: theoretically, it introduces an innovative framework for analyzing complex systems under uncertainty; practically, it offers clear guidelines for entrepreneurs to optimize their competitive positioning, balancing technological benefits and challenges. This work not only expands academic knowledge on the intersection between technology and entrepreneurship but also provides applicable tools to strengthen the resilience of emerging projects, underscoring the need for flexible and well-informed approaches in a constantly changing global context